Post by alimularefin57 on Mar 12, 2024 23:10:08 GMT -5
Convince and Convert shared a list of 105 content types you can use to fill your editorial calendar. It's proof that there's no shortage of ways to make content work for your small business. Of course, you don't need to use them all. B2B marketers on average use 8 content marketing tactics . You just need to find the right mix of content that works specifically for your audience. Does content marketing really work for small businesses? It's a fair question that you hear a lot from growing small businesses. Of course, we often hear about big brands that are able to produce and promote a huge amount of high-level content, and they are often used as examples of how to produce content the right way. But brands like Nike, IBM, Apple and major airlines have a lot of money and major resources to produce quality content. Can you expect a positive return on investment from adding content marketing to your strategy? The answer is yes. And you don't need to have a lot of money to do it.
What small business owners need to understand is that 70% of customers Belgium Phone Number would rather learn about a company through an article than any other type of advertising. And a lot of customers are out there actively looking for that content. Don't know how to start or what to write? This is fine too. You are not alone. If you are not sure how to do it, then the best thing is to outsource content marketing to get the same benefits. Content marketing has grown to the point of being such a profitable investment for businesses of all sizes that 73% of brands today hire someone to help them manage their content strategy. Rather than creating content yourself and adding another business to what you already do, you can hire or outsource to people who know how to manage resources, connect with audiences, and target content to effectively move prospects through your funnel.
The benefits are worth the investment. Here are 8 reasons why your small business should invest in content marketing. 1. Higher return for a lower investment Even if you outsource your content marketing or hire someone to produce content for you, it's still much more cost-effective than other forms of advertising. In fact, content marketing typically costs 62% less than traditional and outbound marketing tactics. Data shared by Vertical Measures shows the significant cost gap between outbound marketing and inbound (content) marketing. Along with reduced costs, content marketing generates 3x the number of leads . Don't forget that these leads are part of a larger collection of traffic that ultimately leads to higher shares, new prospects and greater brand visibility. While traffic is a vanity metric and should never be the only metric for content marketing success, it is still something to keep an eye on.
What small business owners need to understand is that 70% of customers Belgium Phone Number would rather learn about a company through an article than any other type of advertising. And a lot of customers are out there actively looking for that content. Don't know how to start or what to write? This is fine too. You are not alone. If you are not sure how to do it, then the best thing is to outsource content marketing to get the same benefits. Content marketing has grown to the point of being such a profitable investment for businesses of all sizes that 73% of brands today hire someone to help them manage their content strategy. Rather than creating content yourself and adding another business to what you already do, you can hire or outsource to people who know how to manage resources, connect with audiences, and target content to effectively move prospects through your funnel.
The benefits are worth the investment. Here are 8 reasons why your small business should invest in content marketing. 1. Higher return for a lower investment Even if you outsource your content marketing or hire someone to produce content for you, it's still much more cost-effective than other forms of advertising. In fact, content marketing typically costs 62% less than traditional and outbound marketing tactics. Data shared by Vertical Measures shows the significant cost gap between outbound marketing and inbound (content) marketing. Along with reduced costs, content marketing generates 3x the number of leads . Don't forget that these leads are part of a larger collection of traffic that ultimately leads to higher shares, new prospects and greater brand visibility. While traffic is a vanity metric and should never be the only metric for content marketing success, it is still something to keep an eye on.