Post by kmstfatema on Mar 4, 2024 4:26:42 GMT -5
If your online business is based on selling products, you are probably already aware of the importance of Amazon. And you won't be surprised to know that it often forms the starting point of many user/potential buyer searches. In fact, Amazon is used more and more often not as a simple marketplace, but as a real search engine : by users, to find products and compare prices by sellers, as a market research tool, to decide which new products to sell online. Additionally, with the introduction of Alexa , Amazon.com data is often used to answer voice search queries . Amazon is therefore very similar to Google: it is based on a search algorithm (called A9), which takes into consideration factors such as keywords, conversions, user feedback, has its own results page (Amazon SERP), and updates frequently to provide users with increasingly better results.
Therefore, if Amazon is a full-fledged search engine, increasingly Germany Telegram Number Data saturated with similar sellers and products, it becomes essential to think about optimizing your feed to stand out from competitors . And this is where SEO on A mazon comes in. Differences between Amazon and Google What mainly differentiates Amazon from a "standard" search engine is the fact that it is a shopping platform . As consumers, we rarely go to Amazon just to search for products, and the algorithm “knows” this, and will continually make changes to test which variables most influence purchase frequency. The key thing to keep in mind for good optimization on Amazon is that the algorithm's main concern is making users find the products they are looking for and selling those items. Therefore, we need to make changes that will help buyers convert more frequently.
This includes making our products more visible than those of our competitors . This seems like a prettyobvious thing to say, but if you can remember this every time you're making optimizations to your listings, you'll quickly start making decisions that will help your products sell on Amazon . Essentially, your optimization work must include 3 macro areas: Visibility (see) Relevance (clicks) Conversions (buy) According to Amazon itself : “Factors such as text match, price, availability, selection and sales history help determine where your product appears in a customer's search results. [...] By providing relevant and comprehensive information for your product, you can increase the visibility and sales of your product.” — Amazon Seller Central How to optimize the content of a product listing on Amazon Let's therefore analyze which aspects to focus on in the first instance, considering the indications in the documentation for product optimization found in the Amazon Seller Central.
Therefore, if Amazon is a full-fledged search engine, increasingly Germany Telegram Number Data saturated with similar sellers and products, it becomes essential to think about optimizing your feed to stand out from competitors . And this is where SEO on A mazon comes in. Differences between Amazon and Google What mainly differentiates Amazon from a "standard" search engine is the fact that it is a shopping platform . As consumers, we rarely go to Amazon just to search for products, and the algorithm “knows” this, and will continually make changes to test which variables most influence purchase frequency. The key thing to keep in mind for good optimization on Amazon is that the algorithm's main concern is making users find the products they are looking for and selling those items. Therefore, we need to make changes that will help buyers convert more frequently.
This includes making our products more visible than those of our competitors . This seems like a prettyobvious thing to say, but if you can remember this every time you're making optimizations to your listings, you'll quickly start making decisions that will help your products sell on Amazon . Essentially, your optimization work must include 3 macro areas: Visibility (see) Relevance (clicks) Conversions (buy) According to Amazon itself : “Factors such as text match, price, availability, selection and sales history help determine where your product appears in a customer's search results. [...] By providing relevant and comprehensive information for your product, you can increase the visibility and sales of your product.” — Amazon Seller Central How to optimize the content of a product listing on Amazon Let's therefore analyze which aspects to focus on in the first instance, considering the indications in the documentation for product optimization found in the Amazon Seller Central.