Post by account_disabled on Mar 5, 2024 23:36:33 GMT -5
This happens when there is a misalignment between the brand identity , i.e. how the company would like to be perceived, and the brand image , the way in which the consumer actually perceives the brand. An inconsistency between declared values and those actually practiced can generate skepticism in consumers, eroding trust and creating a crack in the brand's reputation. It is essential that the company demonstrates its commitment to sustainability with concrete actions, thus avoiding accusations of greenwashing and instead strengthening its position as a responsible leader in the market. Environmental certifications Environmental certifications represent a crucial element for companies that wish to validate their commitment to green marketing.
These certificates act as a guarantee for consumers, demonstrating Greece Telegram Number Data that the company not only is committed to respecting the environment but also follows internationally recognized standards. A company that aims to consolidate its reputation in terms of sustainability should aim to obtain an environmental certification, which is an official document that verifies a company's commitment to reducing the impact of its activities on the environment . To obtain this recognition, the company must choose and adhere to specific certification standards , such as those proposed by ISO , the international standardization organization.
Environmental certifications are divided into two main categories: those relating to products and those relating to processes or systems . Among the environmental product certifications we find: ISO 14021 : a self-declaration certification that allows companies to certify, without external verification, whether a product is compostable or recyclable. ISO 14024 : issued by an accredited body after an in-depth verification to evaluate the entire life cycle of the product. ISO 14025 : also issued by an accredited body following verification of the LCA (Life Cycle Assessment) of the product.
These certificates act as a guarantee for consumers, demonstrating Greece Telegram Number Data that the company not only is committed to respecting the environment but also follows internationally recognized standards. A company that aims to consolidate its reputation in terms of sustainability should aim to obtain an environmental certification, which is an official document that verifies a company's commitment to reducing the impact of its activities on the environment . To obtain this recognition, the company must choose and adhere to specific certification standards , such as those proposed by ISO , the international standardization organization.
Environmental certifications are divided into two main categories: those relating to products and those relating to processes or systems . Among the environmental product certifications we find: ISO 14021 : a self-declaration certification that allows companies to certify, without external verification, whether a product is compostable or recyclable. ISO 14024 : issued by an accredited body after an in-depth verification to evaluate the entire life cycle of the product. ISO 14025 : also issued by an accredited body following verification of the LCA (Life Cycle Assessment) of the product.